Formulating the perfect marketing strategy can prove to be a daunting task for many legal professionals since marketing is an exercise which does not come naturally to them. Many firms end up spending a substantial portion of their profits on legal firm marketing and several others choose to hire the services of professional marketing experts. But the fact remains that the best marketing practices are developed over time, through the trial and error method and through learning by experience. If you are targeting the right areas and focusing on the essential marketing practices, you can save a load of money and time and also land the right clients for your firm. Here are some simple points which you should keep in mind for effective legal firm marketing.
- Keep in touch with old and new contacts – All law firms are hungry to land a big corporate body as a client who will keep a steady stream of cases flowing to their firm. One essential fact to be kept in mind is that you need to maintain touch with all your clients even when they are not giving you cases immediately. This ensures that they will remember you when they do have a case to hand over. Also, regular communication with clients and other referral sources is a great way to make sure that the name of your firm would be on the top of their mind if they need to make a reference to someone else.
- Work to fulfil the clients’ immediate needs – If you have set your eyes on a particular target group of clients, you will need to actually woo them before they hand over the coveted case which will bring in fat pay-checks for you. The best way to do that is to look after their immediate needs. You need to form a relationship with your prospective client and that can be achieved if your present yourself as a solution provider to all their problems, whether legal or non-legal.
- Turn your hobbies/interests into marketing plans – Legal firm internet marketing is not just about winning clients through referrals but is also about gaining their trust over a number of years. If they see that you are a commitment oriented firm which is dedicated to their job, they would be more likely to hire your services for their case. An easy way of showing your dedication is to participate in activities which suit your interest as well as the area of your practice. For example, if you have a flair for writing, you can start a legal blog and promote it through social networking websites.
- Make use of social networking websites like LinkedIn – Merely by networking through LinkedIn, which is a forum for meeting other professionals and prospective clients, you may never feel the need to specifically chalk out of marketing plan or invest your hard earned money into it. You must definitely keep all your options open by interacting with in-house counsels as well as private attorneys and other business professionals who can recommend you to people they know.